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FINALIST outside of Japan



United Kingdom

Inovat Digital Tax Free Service | Others

Digital VAT refund solution that allows shoppers get more money

Inovat is a digital VAT refund solution that allows travellers to save more than 20% in tax refunds on shopping without the need to complete any paperwork or stand in airport queues. Inovat partners with banks and travel companies by integrating tax refund functionality via an API to allow customers to save on shopping during their travels.
Inovat is the only digital product that solves the full cycle of travellers’ pain. With Inovat tourists get more money, save time and are in control of their tax refunds.

Ilya Melkumov


Before starting Inovat, Ilya was an investor at a London-based early-stage VC fund FOM Capital. He has expertise in managing teams and holds MSc in Accounting (with a focus on VAT) degree from the London School of Economics. Ilya sold a professional E-sports business he set up at the age of 19 to a large gaming corporation (NaVi/Natus Vincere), which was his first example of a successful exit. He then managed to settle operations of Inovat in the UK and was the only entrepreneur to obtain the license to operate the digital tax refund process in 5 major shopping countries.

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