FINALIST from Japan

Japan

CashBridge is Japan’s first marketplace-style factoring platform, enabling companies and sole proprietors to quickly and optimally convert their accounts receivable into cash.
Through a bidding format involving multiple buyers, sellers can choose the most favorable terms. After each transaction, a mutual rating and review system enhances transparency, while an integrated chat function allows for direct negotiation, making the process highly efficient.

After starting my career at a domestic securities firm, I joined PwC Consulting, where I worked in financial consulting. I then engaged in fintech business development at SoftBank—including involvement in the joint venture J.Score—and later led new business development at Coincheck. Drawing on my experience across traditional finance as well as emerging fields such as fintech and Web3, I founded WINWILL in 2023 and assumed the role of CEO.